기존 평택시 브랜드 아이덴티티 정통성을 유지하면서, 다채로운 색감을 적용하여 현대적이고 역동적인 느낌을 강조. 도농복합 국제도시로 도약하는 위상을 표현한 디자인 진행.

While preserving the authenticity of Pyeongtaek City’s existing brand identity, a vibrant and varied color palette was introduced to emphasize a more modern and dynamic character. The design expresses the city’s growing stature as a mixed urban–rural international city on the rise.

Pyeongtaek City Identity Design (2020) / Brand Identity Design by hexain