'꿀을 먹으면 복이온다'는 컨셉을 표현한 아이덴티티 개발과 Black & Gold 컬러 적용으로 럭셔리한 무드를 자아내고, 빈틈없이 맞물린 벌집과 면역력을 상징적으로 표현하기 위해, 은은하게 드러나는 에칭과 부분코팅 가공법 적용.

An identity was developed around the concept “Good fortune comes with honey,” creating a luxurious mood through the use of a refined black-and-gold color palette. To symbolically express both the tightly interlocked structure of a honeycomb and the idea of immunity, subtle etching and selective coating techniques were applied, allowing the details to emerge with understated elegance.

Fortune Honey Package Design / Brand Identity, Package Design, Production by hexain